Which groundbreaking marketing strategy did Radiohead use in 2007 for their album 'In Rainbows' that disrupted traditional music sales models?

The music industry has evolved dramatically in how artists and labels market their products. From vinyl records to streaming platforms, marketing strategies have transformed to capture audiences in an increasingly digital world. Test your knowledge about some of the most innovative music marketing campaigns that changed how we discover and consume music!

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They released it as a 'pay-what-you-want' digital download, allowing fans to decide the value of the music
They hid USB drives containing the album in public locations worldwide and created an online scavenger hunt
They released one song per week for 10 weeks exclusively through different streaming platforms
They allowed fans to remix their tracks and sold the best versions as an official companion album