Which company launched the first fully-immersive VR shopping experience for laboratory equipment that allowed scientists to 'test' virtual instruments before purchasing?

Virtual reality is transforming the retail landscape, especially in science-related industries. From pharmaceutical companies creating immersive product experiences to laboratory equipment suppliers offering virtual demonstrations, VR technology is changing how scientific products are marketed and sold. This poll tests your knowledge about a pioneering moment in the intersection of science retail and virtual reality technology.

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Thermo Fisher Scientific with their 'VR Lab Explorer' platform in 2017
Merck with their 'Virtual Science Marketplace' in 2016
PerkinElmer with their 'Digital Laboratory' experience in 2018
Agilent Technologies with their 'Science Reality' platform in 2019