Which celebrity was the first to incorporate a 'direct-to-consumer' business model for their cosmetics brand, bypassing traditional retail distribution channels?

Many celebrities have leveraged their personal brand to create successful product empires. While we know their faces from entertainment, their business ventures have sometimes become just as iconic. This trivia question tests your knowledge about which famous person pioneered a particular retail innovation that changed how celebrity product lines are developed and marketed. Can you identify the true retail innovator among these famous entrepreneurs?

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Kylie Jenner with Kylie Cosmetics (2015)
Jessica Alba with The Honest Company (2011)
Rihanna with Fenty Beauty (2017)
Drew Barrymore with Flower Beauty (2013)