Which major sports apparel company was the first to launch a comprehensive NIL program that included both team-wide deals and individual athlete partnerships with college athletes?

College athletes can now profit from their Name, Image, and Likeness (NIL) thanks to a landmark 2021 NCAA policy change. This has created an entirely new sports retail marketplace where college athletes can monetize their personal brands through merchandise sales, endorsement deals, and sponsored content. This shift has revolutionized sports retail marketing strategies and created new consumer trends. Test your knowledge about this significant development in sports retail!

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Nike
Adidas
Under Armour
Puma