Which mythological figure's story of transformation was used by a major beauty brand to rebrand their loyalty program, where customers 'transform' through tiers named after the character's different forms?

In product marketing, mythology-inspired brand collaborations have become increasingly popular. Ancient stories provide rich symbolism and universal appeal that can elevate product launches and customer loyalty programs. Test your knowledge about how mythological elements have been strategically incorporated into notable retail brand transformations and promotional campaigns that resonated with consumers while honoring age-old tales.

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Proteus (Greek shapeshifter who could change form at will)
Loki (Norse trickster god known for changing appearance)
Anansi (West African spider god who could transform into human form)
Benten (Japanese goddess of transformation and eloquence)