Which retailer was the first to introduce a tiered loyalty program that incorporated both purchase history AND social media engagement as factors for status advancement?

Loyalty programs have evolved dramatically in the retail industry, moving from simple punch cards to sophisticated digital ecosystems that drive customer retention and data collection. Modern loyalty programs incorporate advanced analytics, personalization, and experiential rewards to increase customer lifetime value. Test your knowledge about a groundbreaking loyalty program innovation that changed the retail landscape!

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Sephora Beauty Insider (2013 update)
Amazon Prime (2016 enhancement)
Starbucks Rewards (2019 revision)
Nike Membership (2018 launch)