Which famous luxury brand dramatically repositioned itself in the 1920s by abandoning its original focus on military supplies and travel goods to embrace the emerging Art Deco movement?

Throughout history, certain brands have positioned themselves in ways that completely revolutionized their industries and created enduring legacies. Some brand positioning strategies were so effective they've become case studies in business schools worldwide. This poll tests your knowledge of a fascinating historical pivot in brand positioning that changed the trajectory of a now-iconic company.

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Louis Vuitton
Hermès
Gucci
Chanel