Which company launched the first modern frequent flyer program in 1981, revolutionizing customer loyalty concepts that would later influence retail loyalty programs worldwide?

Customer loyalty programs have become a cornerstone of modern retail strategy, but they have fascinating historical roots. These programs evolved from simple punch cards and trading stamps to sophisticated digital ecosystems that track consumer behavior and preferences. Test your knowledge about the origins of these powerful marketing tools that changed how retailers build lasting relationships with customers.

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American Airlines (AAdvantage)
S&H Green Stamps
Sperry & Hutchinson
Betty Crocker Points Program