Which innovative loyalty program feature did Barnes & Noble first introduce in 2000 that revolutionized how readers connected with bookstores?

In the world of literature retail, loyalty programs have evolved significantly to keep readers engaged and coming back for more. From simple punch cards to sophisticated digital ecosystems, bookstores have found creative ways to build community around the written word. This trivia question explores a groundbreaking loyalty innovation that changed how readers interact with their favorite bookshops and publishers. Test your knowledge about the intersection of literature retail and customer loyalty programs!

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Reader's Circle: A program that offered advance digital copies of books before publication
B&N Membership: A paid annual program offering discounts on all purchases and free shipping
First Editions Club: A subscription service delivering signed first editions monthly
Literary Passport: A program that offered store credits for writing book reviews online