Which gaming company first launched a fully functional VR retail store where players could purchase physical merchandise using their game avatars?

The gaming industry has pioneered innovative retail experiences using virtual reality and augmented reality technologies. Game publishers and hardware manufacturers have explored creative ways to market their products in immersive environments. Test your knowledge about how the gaming industry is revolutionizing retail experiences through virtual worlds and digital shopping innovations.

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Epic Games (Fortnite)
Valve Corporation (Steam)
Electronic Arts
Nintendo