Which pharmaceutical advertising campaign was the first to use direct-to-consumer television ads for prescription medication after the FDA loosened broadcast advertising regulations in 1997?

Pharmaceutical marketing has evolved dramatically in recent decades, with some ad campaigns fundamentally changing how medical products are promoted to both healthcare providers and patients. These landmark campaigns often set new standards for the industry, navigating complex regulatory environments while effectively communicating medical benefits. Test your knowledge of a revolutionary advertising approach that transformed the pharmaceutical landscape.

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Pfizer's 'Viagra - The Little Blue Pill' campaign
Claritin's 'Clear Days & Nights' campaign by Schering-Plough
Merck's 'Once a Day Fosamax' osteoporosis treatment campaign
Eli Lilly's 'Depression Hurts' campaign for Prozac