In 2019, which innovative retail concept did Netflix launch to promote its hit show 'Stranger Things'?

Streaming services have revolutionized how we consume entertainment, but they've also pioneered innovative retail concepts. Netflix, in particular, has experimented with unique physical retail spaces to promote its original content. Test your knowledge about how this streaming giant has ventured into the brick-and-mortar retail space with cutting-edge experiential marketing concepts.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The Upside Down: A permanent chain of 1980s-themed stores selling Stranger Things merchandise
Scoops Ahoy: Pop-up ice cream shops in malls across America that recreated the show's fictional ice cream parlor
Hawkins Lab: Interactive VR stores where customers could only purchase items after completing Stranger Things-themed puzzles
Starcourt Digital: An app-only shopping experience that unlocked exclusive merchandise when visiting real-world mall locations