Which product development innovation, first widely adopted around 2010, fundamentally changed how video games are updated and monetized after initial release?

In the competitive gaming industry, product development cycles are crucial for success. One particular technique revolutionized how gaming companies approach product launches and updates. Test your knowledge about this significant milestone in gaming retail product development that changed how games reach consumers and continue to evolve post-launch.

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Games-as-a-Service (GaaS) model
Physical collector's editions
Pre-order bonus content
Cross-platform cloud saving