Which architectural firm first introduced the concept of 'experiential retail design' that integrated digital technology with physical spaces, revolutionizing retail architecture in 2004?

The architecture of retail spaces has evolved dramatically with changing consumer behaviors and technological advancements. Major architectural firms have pioneered innovative approaches to retail design that maximize sales through strategic spatial planning, lighting, and customer flow management. Test your knowledge about how architectural design has influenced the retail landscape and transformed shopping experiences globally.

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Gensler with their 'Immersive Retail' framework for Apple's first flagship store
Foster + Partners with their 'Interactive Commerce' approach for Selfridges
Zaha Hadid Architects with their 'Fluid Shopping' concept for Chanel
Kohn Pedersen Fox with their 'Sensory Marketplace' design for Bloomingdale's