Which Broadway musical pioneered the use of a viral social media lottery campaign that offered deeply discounted front-row tickets, creating unprecedented audience engagement and becoming an industry standard?

The performing arts industry relies heavily on innovative marketing campaigns to sell tickets and create buzz. From Broadway to ballet, opera to orchestras, these institutions have pioneered creative ways to attract audiences. This trivia question tests your knowledge of a groundbreaking marketing campaign that revolutionized how performing arts productions promote themselves. Think about famous campaigns that changed the game for theatrical productions!

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Hamilton
The Book of Mormon
Wicked
Dear Evan Hansen