Which celebrity endorsement deal is credited with saving Polaroid from bankruptcy in the 2010s by making instant photography cool again with younger consumers?

Celebrity endorsements have transformed product marketing in the pop culture landscape, sometimes creating iconic brand associations that last decades. The right partnership can revitalize a brand or catapult it to new heights. This trivia question focuses on one of the most successful and transformative celebrity endorsement deals in modern retail history. Test your knowledge of how star power has influenced consumer behavior and brand perception!

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Lady Gaga as Creative Director for Polaroid's imaging products
Justin Timberlake as brand ambassador for Polaroid's digital cameras
Taylor Swift's exclusive Polaroid photo inserts in her '1989' album
Beyoncé's integration of Polaroid cameras in her 'Lemonade' visual album