Which famous marketing campaign in the 1970s revived Japanese traditional indigo dyeing (aizome) and transformed it into a global fashion phenomenon?

Traditional crafts and cultural practices have found new life through innovative marketing campaigns. These campaigns not only preserve heritage but also bring traditional products to modern markets. Test your knowledge about one of the most successful cultural tradition marketing campaigns that transformed a local craft into a global phenomenon. How well do you know the stories behind cultural product revivals?

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The 'Living Blue' campaign by Issey Miyake, featuring handcrafted indigo textiles in Paris Fashion Week
Edwin Jeans' 'Japan Blue' campaign, which showcased traditional indigo dyeing techniques applied to denim
Uniqlo's 'Indigo Project' that brought traditional Japanese dyers to create limited edition t-shirts
Comme des Garçons' 'Blue Traditions' line, featuring garments made exclusively with centuries-old dyeing methods