Which major retailer launched the first comprehensive Lunar New Year marketing campaign in North American malls in 1998, pioneering cultural celebration-specific retail promotions?

Traditional celebrations and cultural festivals have become major marketing opportunities for many brands. Companies now develop specific campaigns and products tied to cultural traditions worldwide. How well do you understand the intersection of cultural marketing and retail strategy? Test your knowledge about how brands have leveraged cultural traditions in their marketing approaches.

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Macy's
Pacific Mall (Toronto)
Bloomingdale's
Westfield Shopping Centers