Which brand collaboration holds the Guinness World Record for the 'Most Valuable Brand Collaboration' as of 2022, valued at over $1 billion?

The world of marketing has seen some truly remarkable brand collaborations that have shattered records in various ways. From the most expensive partnerships to the most widespread global campaigns, these collaborative efforts represent milestones in retail history. Test your knowledge about these extraordinary brand team-ups that earned their place in the record books!

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• Apple x Hermès (Apple Watch Hermès collection)
• Nike x RTFKT (NFT sneakers and digital artifacts)
• Louis Vuitton x Supreme (streetwear collection)
• Adidas x Kanye West (Yeezy line)

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