Which transportation company underwent a major brand repositioning in 2017-2018, shifting from a controversial 'disruptor' image to a more responsible corporate citizen following multiple scandals?

In the competitive transportation industry, brand repositioning can dramatically alter a company's market perception and business trajectory. This poll tests your knowledge of a significant brand positioning case study that reshaped how consumers view ride services. Understanding these strategic pivots provides valuable insights into how transportation companies evolve their market identity in response to challenges.

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Uber - with its 'New Day. New Uber.' campaign after leadership changes
Lyft - with its 'Upgrade Your Ride' campaign focusing on premium services
Bird - with its 'Responsible Riding' rebranding after scooter safety concerns
Via - with its 'Community Transit' repositioning away from individual rides