Which major retailer launched the first widely accessible 'digital clothing' collection in 2021 that allowed customers to purchase virtual outfits for their social media photos without producing physical garments?

The intersection of fashion retail and technology has given rise to innovative ways consumers interact with clothing. One of the most fascinating developments in recent years is the emergence of digital fashion—virtual clothing that exists only in digital spaces. This poll explores how major retailers are embracing this trend as part of their e-commerce evolution and sustainability initiatives. Test your knowledge about how traditional retail is adapting to the virtual fashion movement!

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Zara with their 'Zara Digital Collection'
H&M with their 'H&M Virtual Wardrobe'
Gucci with their 'Gucci Virtual 25' digital sneakers
Nike with their 'Nike Dimension' digital wearables