Which religious text publishing initiative broke sales records in 2012 with its innovative 'Scripture as Lifestyle' marketing campaign that segmented customers by spiritual practice rather than denomination?

In the age of digitalization, religious bookstores and publishers have had to adapt their marketing strategies to reach modern spiritual seekers. This poll tests your knowledge about a groundbreaking marketing campaign that transformed how sacred texts were positioned and sold to contemporary audiences, creating a surprising retail success story that influenced the entire religious publishing industry.

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The Green Bible (eco-focused edition with sustainable materials and environmental teachings highlighted)
The Message Remix (modernized language Bible with interactive digital components and community forums)
The Mindful Quran (edition with meditation prompts and mindfulness practice connections)
The Social Justice Torah (highlighting passages related to equality, justice, and community service)