Which celebrity was the first to implement an augmented reality 'virtual try-on' feature in their retail brand's mobile app back in 2017?

Many celebrities have ventured beyond their fame into retail innovation, leveraging cutting-edge technologies to transform shopping experiences. From augmented reality fitting rooms to AI-powered personal shopping, these famous entrepreneurs have changed how we interact with brands. Test your knowledge about which A-lister pioneered which retail technology breakthrough!

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• Rihanna with Fenty Beauty
• Kylie Jenner with Kylie Cosmetics
• Jessica Alba with Honest Company
• Drew Barrymore with Flower Beauty

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