Which music streaming service first introduced a groundbreaking loyalty program that awarded listeners with exclusive concert ticket pre-sales based on their streaming habits?

The music streaming industry has revolutionized how consumers discover and engage with artists and their work. Behind the scenes, sophisticated customer loyalty programs drive retention and maximize lifetime value. These programs have evolved dramatically over the years, implementing innovative features that keep subscribers engaged and discourage platform switching. Test your knowledge about one of the most significant loyalty program innovations in music streaming history!

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Spotify with its 'Fans First' program in 2017
Apple Music with 'Apple Music Rewards' in 2016
Pandora with 'Pandora Perks' in 2018
Amazon Music with 'Prime Music Benefits' in 2019