Which gaming advertising campaign featured a live-action commercial where ordinary people fought each other in the streets, ending with the tagline "Life is Short. Play More"?

Gaming companies spend millions on creative advertising campaigns to launch their biggest titles. These campaigns can become cultural phenomena in their own right, generating buzz far beyond the gaming community. Test your knowledge about some of the most innovative marketing efforts that helped define gaming history. Do you know which campaigns broke boundaries and set new standards for game promotion?

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Xbox's "Champagne" campaign for the original Xbox launch
PlayStation 2's "The Third Place" surrealist ads directed by David Lynch
PlayStation 3's "Michael" campaign featuring a fictional character discussing famous game characters
Xbox's "Jump In" campaign for the Xbox 360