Which global brand redesigned its packaging in 2018 to feature traditional folk art patterns specific to each country where it sells, creating over 100 distinct cultural packaging variations?

Traditional cultural elements are increasingly being incorporated into modern packaging design to connect products with heritage and identity. This fusion of tradition and innovation helps brands tell authentic stories while preserving cultural elements. Test your knowledge about how global brands have integrated cultural traditions into their packaging designs to honor heritage while appealing to modern consumers.

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Coca-Cola, with its 'Share a Coke' cultural heritage edition featuring traditional patterns from different regions
Absolut Vodka, with its 'Local Love' series showcasing indigenous art and cultural symbols
Starbucks, with its 'Heritage Collection' cups and packaging featuring traditional crafts from coffee-producing regions
Nestlé's KitKat, with its 'World Flavors' packaging incorporating traditional textile patterns from various cultures