Which performing arts organization pioneered the first VR dressing room app that allowed fans to virtually try on show costumes and merchandise before purchasing at venues or online?

The performing arts industry has embraced technological advancements to enhance audience experiences and boost merchandise sales. From Broadway shows to symphony orchestras, performing arts organizations now leverage sophisticated retail strategies to create additional revenue streams. This poll tests your knowledge about a groundbreaking virtual reality application that transformed how fans connect with performances through merchandise.

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• The Metropolitan Opera with their 'Opera Attire VR' platform in 2018
• Cirque du Soleil with their 'Costume Immersion' experience in 2017
• The Royal Shakespeare Company with their 'Bard's Wardrobe' app in 2019
• Hamilton Broadway production with their 'Revolutionary Wear' program in 2020

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