Which retail loyalty program was the first to reach over 100 million active members and reportedly adds more than $2 billion in incremental revenue annually to its parent company?

Customer loyalty programs have become essential tools for retailers to retain customers and increase lifetime value. But behind these programs are sophisticated strategies, technologies, and significant investments. This trivia question tests your knowledge about one of the most successful and influential loyalty programs in the retail sector and its economic impact.

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Amazon Prime
Starbucks Rewards
Sephora Beauty Insider
Walmart Plus