Which market research innovation from the 2010s fundamentally changed how architectural firms gather client preference data for sustainable building design?

The architecture industry relies on thorough market research to identify trends, client needs, and innovative building techniques. This poll tests your knowledge about a groundbreaking market research method that revolutionized how architectural firms understand client preferences and sustainability demands. Can you identify the correct methodology that changed how architects approach project planning?

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Biometric Spatial Experience Mapping (BSEM)
Traditional focus groups with scale models
Standard online preference surveys
Virtual reality preference testing (invented in 2003)