Which gaming company first introduced a cross-platform loyalty program that rewarded players with actual in-game content across multiple titles?

In the competitive world of gaming, customer loyalty programs have evolved dramatically over the years. From simple punch cards to sophisticated digital ecosystems that reward players for their engagement across multiple titles and platforms. This trivia question focuses on a groundbreaking loyalty program that fundamentally changed how the gaming industry approaches player retention and community building. Test your knowledge of the business side of gaming history!

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Ubisoft with Ubisoft Connect (formerly Uplay) in 2009
Valve with Steam Rewards in 2011
Electronic Arts with Origin Access in 2007
Epic Games with Epic Rewards in 2013