In 2015, REI launched which groundbreaking campaign that closed all 143 stores on Black Friday and paid employees to spend time outdoors instead of working?

In the competitive outdoor retail landscape, some brands have made bold moves that redefine their relationship with nature and consumers alike. REI Co-op, a major player in outdoor gear retail, made headlines with an unprecedented campaign that shocked the retail world and reinforced their commitment to environmental values. This trivia tests your knowledge of this remarkable marketing decision that went against traditional retail wisdom while strengthening their brand identity.

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