Which innovative product launch approach did Zaha Hadid Architects use for their revolutionary 'Morpheus' parametric facade system in 2019?

In the ever-evolving world of architecture, product launches have become increasingly sophisticated and experience-driven. This poll tests your knowledge about one of the most groundbreaking architectural product launch strategies of recent years. How well do you know how cutting-edge architectural materials and solutions are being introduced to the market?

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A traveling VR pavilion that allowed architects to virtually modify and test the facade in their own building designs before purchase
A traditional trade show booth with physical samples and printed marketing materials
A one-time livestream demonstration showing the manufacturing process
A series of invitation-only dinners with architectural firm principals in major cities