Which innovative product launch strategy did Gilead Sciences use when introducing Sovaldi, the groundbreaking Hepatitis C treatment, in 2013?

Product launches in the pharmaceutical industry are complex processes requiring extensive planning, regulatory approval, and strategic marketing. This trivia tests your knowledge about one of the most significant medical product launches in recent history that changed treatment paradigms. How well do you understand the timeline and strategy behind breakthrough medication introductions?

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Value-based pricing model that charged $1,000 per pill based on the cure rate and reduced long-term healthcare costs
Free trial program where patients received the first month of treatment at no cost to build market adoption
Tiered global pricing strategy that made the drug available at different price points in different countries
Subscription-based payment model where healthcare systems paid a flat annual fee for unlimited access