Which pharmaceutical product launch in 1998 was the first to use direct-to-consumer television advertising for ED treatment and generated over $1 billion in sales in its first year?

Test your knowledge about one of the most successful pharmaceutical product launches in medical history. This groundbreaking medication revolutionized treatment options and became a landmark case study in medical marketing. Beyond its clinical impact, the launch strategy set new standards for how prescription medications are introduced to healthcare providers and patients alike.

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Viagra (sildenafil)
Lipitor (atorvastatin)
Prozac (fluoxetine)
Claritin (loratadine)