Which groundbreaking social media advertising strategy helped the 2015 Broadway musical 'Hamilton' become a cultural phenomenon before it even opened?

The performing arts industry has embraced social media advertising in unique ways to reach new audiences. Theater productions, dance companies, and musical performances now leverage various digital platforms to sell tickets, build community, and create buzz. This poll explores how Broadway shows, specifically, have innovated in the social media advertising space to combat declining theater attendance and appeal to younger audiences.

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#Ham4Ham lottery performances streamed on YouTube and other platforms
Releasing the entire soundtrack album on TikTok before opening night
Creating a subscription-based app with exclusive behind-the-scenes content
Allowing audience members to live-tweet during preview performances