Which iconic Broadway musical was the first to feature a major product endorsement deal where the brand name was integrated into the show's script and staging?

Throughout the history of performing arts, product endorsements have played a fascinating role in theatrical productions and performers' careers. From playbill advertisements to branded stage props, the relationship between commercial products and the performing arts has evolved dramatically. Test your knowledge about this unique intersection of commerce and creativity!

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Rent (1996) - Apple computers were prominently featured in the bohemian loft scenes
How to Succeed in Business Without Really Trying (1995 revival) - Coca-Cola paid for brand integration in key office scenes
Hairspray (2002) - Ultra Clutch hairspray became both a prop and plot element through brand partnership
Mamma Mia! (1999) - Tourism Greece sponsored the production for destination marketing purposes