Which major luxury fashion brand was the first to live-stream their runway show to the public in 2009, revolutionizing fashion retail accessibility?

The pandemic dramatically changed how fashion brands showcase their collections to the world. With in-person runway shows canceled, the industry pivoted to digital alternatives, accelerating a trend that had been slowly emerging. This shift forever altered the landscape of fashion marketing and retail consumer engagement, making high fashion more accessible to the general public. Test your knowledge on how this pop culture phenomenon transformed retail innovation!

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