Which major retailer launched the first 'digital mirror' fitting rooms that went viral on social media in 2018, allowing shoppers to try on virtual outfits and share looks directly to their accounts?

The intersection of pop culture and retail has transformed how brands connect with consumers. From immersive store experiences to AI-powered personalization, retailers now leverage cultural moments to create memorable shopping journeys. This trivia question explores an innovative retail concept that blurred the lines between entertainment, technology, and shopping to create a revolutionary customer experience.

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