Which famous bookstore chain introduced the revolutionary slogan 'You've Got to Read This!' in the 1990s that transformed book marketing by creating intimate customer recommendations?

The world of arts and literature has seen some of the most iconic advertising campaigns in history. Publishers and bookstores have crafted memorable slogans that capture the imagination and drive sales. This trivia question tests your knowledge of a groundbreaking campaign that transformed how readers connect with books and forever changed retail marketing in the literary world.

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Barnes & Noble, with staff recommendation cards that featured the slogan
Borders Books, with their pioneering 'Read This!' employee recommendation program
Books-A-Million, with their customer-sourced recommendation campaign
Waldenbooks, with their reader loyalty program featuring personalized suggestions