Which marketing campaign approach led to the fastest public adoption of a scientific innovation?

Throughout history, scientific breakthroughs have required innovative marketing campaigns to gain public understanding and acceptance. From revolutionary medical treatments to groundbreaking technological advances, the way these discoveries are communicated can dramatically impact their adoption and success. Test your knowledge of how pivotal scientific innovations were introduced to the world through strategic marketing.

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Jonas Salk's polio vaccine rollout using celebrity endorsements and televised public vaccinations (1955)
Alexander Fleming's academic paper publication strategy for penicillin discovery (1928)
James Watson and Francis Crick's DNA structure announcement through scientific journals only (1953)
Marie Curie's limited academic conference presentations about radioactivity (1898)