Which unlikely brand collaboration helped propel Donna Tartt's 'The Goldfinch' to massive commercial success after it won the Pulitzer Prize?

In the world of arts and literature, brand collaborations have created some fascinating marketing moments that changed publishing forever. Major publishers and authors have increasingly partnered with unexpected brands to create unique promotional campaigns that extend beyond traditional book marketing. This trivia question explores one of the most successful—and surprising—literary brand collaborations of the last decade that helped transform a book into a cultural phenomenon.

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Bergdorf Goodman created window displays featuring scenes from the novel alongside luxury fashion
Tiffany & Co. released a limited-edition goldfinch brooch inspired by the painting in the novel
The Metropolitan Museum of Art developed an exclusive 'Goldfinch Tour' of Dutch masterpieces
Amsterdam Tourism Board created a 'Goldfinch literary passport' for visitors to the Mauritshuis museum