Which company launched the world's first virtual reality travel agency in 2017, allowing customers to 'test' destinations before booking?

Virtual Reality has transformed how consumers explore travel destinations before booking. In the geography and travel retail sector, VR technology allows customers to 'visit' locations virtually before making purchasing decisions. One pioneering company made history by launching the world's first fully VR-integrated travel agency, revolutionizing how people shop for travel experiences. This innovation changed the geography retail landscape forever. Can you identify this retail trailblazer?

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• Thomas Cook with 'Try Before You Fly'
• Expedia with 'Virtual Voyager'
• TUI with 'Digital Destination'
• Flight Centre with 'Reality Tours'

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