Which pharmaceutical company pioneered direct-to-consumer (DTC) television advertising for prescription medications in the United States with their 1997 campaign?

The pharmaceutical industry has revolutionized healthcare through medical breakthroughs, but marketing these innovations has its own fascinating history. Brand storytelling in medicine has evolved dramatically in the digital age, balancing regulatory compliance with the need to educate patients and providers. Test your knowledge about a landmark moment in pharmaceutical brand storytelling that changed how medical products reach their audiences.

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Pfizer with Viagra
Schering-Plough with Claritin
Eli Lilly with Prozac
Johnson & Johnson with Tylenol