Which innovative brand strategy did the Royal Shakespeare Company implement in 2018 that resulted in a 14% increase in first-time attendees under age 35?

In the competitive world of performing arts, effective brand strategies can make the difference between a sold-out show and empty seats. Major theaters and performance venues invest significantly in their brand identity to attract audiences and stand out in a crowded marketplace. This poll tests your knowledge about a notable brand strategy shift in the performing arts industry that created measurable audience growth.

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They launched a 'Shakespeare Uncensored' campaign featuring controversial modern reinterpretations of classic plays
They created a tiered loyalty program with exclusive digital content and backstage experiences
They eliminated traditional theater programs in favor of interactive mobile experiences
They rebranded with a minimalist logo and changed their official colors from red/gold to black/white