Which famous novel's 1997 advertising campaign featured mysterious billboards and posters with only the text 'Who is John Galt?' months before revealing it was promoting a new edition of the book?

In the competitive world of publishing, advertising campaigns can make or break a book's success. Throughout literary history, certain marketing strategies have become as legendary as the books themselves. This trivia tests your knowledge about one of the most innovative book advertising campaigns that changed how literary works are marketed to the public.

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• Atlas Shrugged by Ayn Rand
• Infinite Jest by David Foster Wallace
• The Great Gatsby by F. Scott Fitzgerald
• Underworld by Don DeLillo

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