Which celebrity partnered with Adidas to create the Yeezy line, which revolutionized sneaker marketing and introduced the 'drop' model that created unprecedented demand?

Celebrity brand collaborations have become a powerful strategy in retail marketing, creating buzz and driving sales through star power. From beauty products to fashion lines, tech gadgets to food items, these partnerships often result in limited-edition products that fans eagerly await. Test your knowledge about some of the most successful and unexpected celebrity brand collaborations that have disrupted traditional retail product development and marketing approaches!

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Kanye West
Pharrell Williams
Beyoncé
Rihanna