Which candy experienced a 65% sales increase after its strategic product placement in a major film, where the candy played a pivotal role in the storyline?

Product placement has become a sophisticated art form in the entertainment industry, with some brands achieving iconic status through their strategic appearances in films and TV shows. Major studios can earn millions from these partnerships, while brands gain invaluable exposure to captive audiences. This poll tests your knowledge of one of the most successful product placement campaigns that transformed a struggling candy brand into a global phenomenon through its appearance in a blockbuster film.

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