Which retail digital transformation strategy did major film studios implement in 2017 that fundamentally changed their approach to digital movie distribution?

The film and television industry has undergone massive digital transformation in recent years, completely changing how content reaches viewers. Streaming platforms have revolutionized distribution models, forcing traditional studios to adapt or risk becoming obsolete. This poll tests your knowledge about a pivotal technological advancement that changed how major studios approach their digital strategy and content delivery.

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Movies Anywhere - the digital locker service allowing consumers to centralize their purchased films across multiple platforms
Studio Direct - a business-to-consumer subscription model bypassing traditional theatrical releases
Digital First Initiative - prioritizing streaming releases over physical media and theatrical distribution
UltraVision Connect - implementing blockchain technology to secure digital film rights and prevent piracy