Which retail partnership first introduced the concept of 'midnight launch events' for major video game releases, now a standard industry practice for AAA game launches?

The gaming industry has witnessed numerous strategic retail partnerships that have changed how games are sold and distributed. These collaborations between game publishers, console manufacturers, and retailers have created unique customer experiences and distribution models that shaped the industry. Test your knowledge about a groundbreaking retail partnership that transformed game purchasing forever!

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GameStop and Electronic Arts (2002)
Best Buy and Microsoft (2004)
Walmart and Activision (2003)
Amazon and Sony (2005)