Which famous CEO once said, 'A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is'?

Behind every successful tech company is a CEO with a distinct marketing philosophy. These famous leaders have revolutionized how products are positioned, promoted, and sold to consumers worldwide. Their marketing strategies have not only built billion-dollar brands but have created cult-like customer loyalty. Test your knowledge of how these tech visionaries approached marketing their revolutionary products!

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• Steve Jobs (Apple)
• Scott Cook (Intuit)
• Jeff Bezos (Amazon)
• Mark Zuckerberg (Facebook/Meta)

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